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何为绿色营销?

What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.
什么是绿色营销?绿色营销指的是在出售产品或服务的过程考虑到环境效益。由此而生产的产品或服务就会就其本身具有环境友好的性质或以环境友好的方式生产包装。
The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product.
绿色营销最明显的经营假设在于潜在客户会从“绿色”的概念作为购买基础,购买相应的产品或服务。而相对不那么明显的假设就是相比于次绿色的同类产品,客户更愿意购买绿色产品。
While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices. Presenting a product or service as green when it's not is called greenwashing.
正当绿色营销正大幅度地增长,顾客考虑环境意识与金钱相联系的意识也在同时增长,所以这对于市场来说也是比较危险的事情。公众开始往往对绿色持怀疑的态度,如果发现绿色的说法是错误的,公司就会严重损害他们的品牌和销售或与公司的其他产品或实践。要在不被称为绿色清洗的时候才适合提出绿色的产品或服务。
Common Misspellings: Geen marketing, gren marketing.
常见拼写错误:Geen marketing, gren marketing.
Examples: Chad’s green marketing campaign bombed because he made the mistake of packaging his environmentally friendly product in styrofoam.
例句:Chad’s green marketing campaign bombed because he made the mistake of packaging his environmentally friendly product in styrofoam.


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