“恶作剧广告”吓人不轻

 百货商场新开了一家皮具店，顾客打开皮包想一窥究竟，却被吓得失声惊呼。皮革之下，竟一片血肉模糊……事实上，这是一次来自亚洲善待动物组织的公益活动，为了呼吁人们不再伤害无辜的动物。他们在曼谷最热闹的大型百货商场精心布置了一个仿真皮具店，用“恶作剧”的方式来警示人们：没有买卖就没有杀戮。你被这样的“恶作剧广告”吓过吗？ 

 

Prankvertising refers to using hoaxes or mischievous acts as part of a marketing campaign. 
“恶作剧广告”指的是在营销活动中使用恶作剧或者恶搞行为。

Prankvertising, an advertising strategy that makes its point by tricking, scaring, or "pranking" an unsuspecting person or audience, seems to be the hot thing in advertising these days. 
“恶作剧广告”通过对毫无疑心的个人或者观众采用欺骗、恐吓或者恶搞来达到广告宣传目的。这种广告策略如今在广告界非常流行。

Coca-Cola has used this method of advertising several times to promote their products. These specific ads have received millions of views on Youtube. 
可口可乐公司就曾屡次使用这种方法做广告，宣传商品。这些特别的广告在Youtube视频网站上流量达数百万。

Coca-Cola has focused their prankvertising around making people smile and creating a positive brand association. 
可口可乐恶作剧广告的重点在于让人们笑起来，并产生积极的品牌联想。下面就和大家分享一个超有趣的可口可乐恶搞广告：